Spotlight on Cherry Red 🍒


It’s out with the old and in with the bold with cherry red working its way into corners of every home.

Last year it was all about Barbiecore pink but for 2025 we’re seeing the colour story mature into a more grown-up palette; from runways to mood boards.

Get ahead of the trend with these 4 ways to work it into your home.


The unexpected red theory

The unexpected red theory is the theory of adding a pop of red to a space you might usually think it doesn't belong. For example a red lamp or red wallpaper in an otherwise blue room, to make the space look more pulled together. There are many theories about the science behind it including red drawing your focus to one point, red being associated with power and of course the element of surprise but whatever the truth, we wholeheartedly agree in the theory and think every room needs a good ole dose of red in it. 


Red wallpaper

It goes without saying that we love a red wallpaper and believe you've got to go bold to make it work. Opt for a statement wide stripe with a hint of pink to soften the red like our Awning Stripe Candy Cane wallpaper for a classic take with a twist or maybe chinoiserie is more your style with our Wisteria Boudoir Red wallpaper.

Image by @jenny.branson.interiors via Instagram featuring Jockey Stripe Maroon linen and Cari Wave Sky Blue/Pebble wallpaper

A hint of pink

If you like your pops of red a little softer than standout, choose a red wallpaper or fabric with a hint of pink to it. There's no better combo than cherry red and Barbie pink and you can go as bold as you like. For a subtle hint choose a striped fabric like Jockey Stripe Maroon linen for your cushions or for another unexpected twist, why not wallpaper the ceiling in a striped pink and red wallpaper like our Awning Stripe Candy Cane wallpaper.

Shop the red wallpaper & fabric edit


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